{"title":"Sendero","description":"\u003cdiv id=\"shopify-section-template--22543025766619__16492574913de1faed\" class=\"shopify-section nt_section type_rich_text\"\u003e\n\u003cdiv class=\"nt_se_template--22543025766619__16492574913de1faed container\"\u003e\n\u003cdiv class=\"wrap_title  des_title_1\"\u003e\n\u003ch2 class=\"section-title pr title_1\"\u003eOur History: To the West\u003c\/h2\u003e\n\u003cspan class=\"section-subtitle db tc sub-title\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte_setting tl\"\u003e\n\u003cp\u003eSendero was born out of one thing: the love for the West. The landscapes, cultures, history, geology, flora, and fauna. All of it. Our very first hat came into being because of the wild West Texas views down in Big Bend country. And take it from us, there’s nothing better than putting on a hat that fits juuust right. We've been chasing that feeling ever since, and although we make a whole lot more than hats these days… that feeling of making our first hat is what keeps us going and pushing the boundaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--22543025766619__c099fedd-6696-4f70-9f1f-5c7763827002\" class=\"shopify-section nt_section type_rich_text\"\u003e\n\u003cdiv class=\"nt_se_template--22543025766619__c099fedd-6696-4f70-9f1f-5c7763827002 container\"\u003e\n\u003cdiv class=\"wrap_title  des_title_1\"\u003e\n\u003ch2 class=\"section-title pr title_1\"\u003eHOMEGROWN RIGHT HERE IN TEJAS\u003c\/h2\u003e\n\u003cspan class=\"section-subtitle db tc sub-title\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte_setting tl\"\u003e\n\u003cp\u003eThere’s a simple list of things we value that make us who we are here at Sendero: a hard day’s work, free-flowing rivers, public land, quality gear, live music, art for art’s sake, craft beverages, and fine Texas BBQ. So naturally, we planted our roots right here in Waco, Tejas. We’re not all Texans here at Sendero, but “Texas” is more a state of mind than a birthright.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"sendero-muskogee-okie-t-shirt","title":"Sendero - Muskogee Okie T-Shirt","description":"\u003cp\u003eNice lightweight summer tee from our new brand Sendero from Texas. \u003c\/p\u003e\n\u003cp\u003eRegular fit and size - the model in the photos is wearing a small. He is 176 cm tall.\u003c\/p\u003e\n\u003cp\u003eThey say: \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey say ya can’t choose where you’re from. Then again, they didn’t know we were gonna be writin’ our own stories. And if you’re gonna make it up, ya might as well choose some place you’re proud of. Helps if it has a nice rhyme to it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra Soft 60% Organic Cotton\/40% Polyester Blend \u003c\/li\u003e\n\u003cli\u003eSoft Touch Screen Print\u003c\/li\u003e\n\u003cli\u003eScreen Printed Inside Label \u003c\/li\u003e\n\u003cli\u003eReinforced Neck Seam Tape \u003c\/li\u003e\n\u003cli\u003eSendero Woven Labels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ep31\u003c\/p\u003e","brand":"Sendero","offers":[{"title":"S","offer_id":53190155764048,"sku":null,"price":350.0,"currency_code":"DKK","in_stock":false},{"title":"M","offer_id":53190155796816,"sku":null,"price":350.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53190155829584,"sku":null,"price":350.0,"currency_code":"DKK","in_stock":false},{"title":"XL","offer_id":53190155862352,"sku":null,"price":350.0,"currency_code":"DKK","in_stock":false},{"title":"XXL","offer_id":53190155895120,"sku":null,"price":350.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/7703\/6442\/files\/I__2192426.jpg?v=1782547586"},{"product_id":"sendero-no-luck-cap-gul","title":"Sendero - No Luck Cap - Yellow","description":"\u003cp\u003eFunky retro cap in technical fabric. Reminds a little of 90s ski suit fabric.\u003c\/p\u003e\n\u003cp\u003eThey say:\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEveryone who spends enough time workin' cattle can tell you that they've had some moments where they were an inch from death... or severe embarrassment. Times where they were close to being thrown, kicked, stepped on, or maybe even shot if you were workin' with grandpa Jess. When you hear stories like these from ol' cowpokes, they'll wax poetic about the dangers, the adventures, the good times and the bad. But somethin' the good ones will always tell you is, \"Luck's got nothin' to do with it!\"\u003c\/span\u003e\u003c\/p\u003e","brand":"Sendero","offers":[{"title":"One-size","offer_id":53190163398992,"sku":null,"price":375.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/7703\/6442\/files\/I__2667901.jpg?v=1782547511"},{"product_id":"sendero-the-cody-western-shirt","title":"Sendero - The Cody Western Shirt","description":"\u003cp\u003eShort-sleeved full-blown western shirt with smile pockets and lots of embroidery.\u003c\/p\u003e\n\u003cp\u003eGreat buttons - they made this one with two buttons where others only use one. \u003c\/p\u003e\n\u003cp\u003eRegular fit and European sizing. \u003cmeta charset=\"utf-8\"\u003e- model in photos is wearing a small. He is 176 cm.\u003c\/p\u003e\n\u003cp\u003eThey write:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter wearing our Grandpa’s formal western shirts enough times, we decided it was time to make one of our own. Featurin’ all the fancy stuff- shaped yokes, smile pockets, detailed embroidery, pearl snaps, barrel cuffs, and the like. Made in a soft and breathable 100% cotton fabric, this shirt is the definition of a good time. These broncos and yellow roses ain’t gonna two-step themselves!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClassic Western shirt fit\u003c\/li\u003e\n\u003cli\u003e100% cotton with piping and embroidery detail\u003c\/li\u003e\n\u003cli\u003eUniquely Western spaced pearl snaps for standout style\u003c\/li\u003e\n\u003cli\u003eFormal Western details, contrasting colors and smile pockets\u003c\/li\u003e\n\u003cli\u003eSmile pockets\u003c\/li\u003e\n\u003cli\u003eSignature Sendero art embroidered at front and back yokes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ep31\u003c\/p\u003e","brand":"Sendero","offers":[{"title":"S","offer_id":53190267896144,"sku":null,"price":1000.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53190267928912,"sku":null,"price":1000.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53190267961680,"sku":null,"price":1000.0,"currency_code":"DKK","in_stock":false},{"title":"XL","offer_id":53190267994448,"sku":null,"price":1000.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/7703\/6442\/files\/I__1985219.jpg?v=1782547026"},{"product_id":"sendero-wyatt-pearl-snap-burned-orange","title":"Sendero -  Wyatt Pearl Snap - Burned Orange","description":"\u003cp\u003eLong-sleeved classic western shirt in fine corduroy in a beautiful dusty rust-orange. \u003c\/p\u003e\n\u003cp\u003eFantastic buttons, and plenty of them. \u003c\/p\u003e\n\u003cp\u003eClose fit and European sizing. There is plenty of stretch so you can move freely to go all out on the dance floor or the rodeo bull. \u003c\/p\u003e\n\u003cp\u003eJake in the photos is wearing size small. He is 176 cm.\u003c\/p\u003e\n\u003cp\u003eThey write:\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur original pearl snap shirt in a buttery-soft corduroy that's ready to hit the town. Like all the shirts in our Wyatt lineup, this one's got a classic fit for any amigo, western pockets and yokes, and our signature pearl snaps. Casual enough for a day at the cantina with just enough yeehaw for an evening out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e98% cotton 2% Spandex. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ep42\u003c\/p\u003e","brand":"Sendero","offers":[{"title":"S","offer_id":53311720161616,"sku":null,"price":1000.0,"currency_code":"DKK","in_stock":false},{"title":"M","offer_id":53311720194384,"sku":null,"price":1000.0,"currency_code":"DKK","in_stock":false},{"title":"L","offer_id":53311720227152,"sku":null,"price":1000.0,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53311720259920,"sku":null,"price":1000.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/7703\/6442\/files\/SPCS522F10P-The-Wyatt-Pearl-Snap-Shirt-Brown-Ls1.webp?v=1784979540"},{"product_id":"sendero-pocket-tee-gray","title":"Sendero - pocket tee - Gray","description":"\u003cp\u003eDelicious ultra-soft and lightweight pocket tee from our new brand Sendero from Texas. \u003c\/p\u003e\n\u003cp\u003eRegular fit. (European in size) \u003c\/p\u003e\n\u003cp\u003eThey write themselves: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra Soft 60% Organic Cotton\/40% Polyester Blend \u003c\/li\u003e\n\u003cli\u003eSoft Touch Screen Print\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReinforced Neck Seam Tape \u003c\/li\u003e\n\u003cli\u003eSendero Woven Labels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ep31\u003c\/p\u003e","brand":"Sendero","offers":[{"title":"M","offer_id":53311755616592,"sku":null,"price":400.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53311755649360,"sku":null,"price":400.0,"currency_code":"DKK","in_stock":false},{"title":"XL","offer_id":53311755682128,"sku":null,"price":400.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/7703\/6442\/files\/I__2690016.jpg?v=1784980153"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/7703\/6442\/collections\/Skaermbillede_2026-06-25_kl._22.28.50.png?v=1782419350","url":"https:\/\/denimlabel.shop\/en\/collections\/sendero.oembed","provider":"Jake's Apparel","version":"1.0","type":"link"}